Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
How did Joe Girard sell six cars a day, every day?
Joe understood that appreciating people was the heart of success. He built and maintained relationships.
Joe Girard sold cars. He was honored by the Guinness Book of World Records for being the “World’s Greatest Retail Salesman” for 12 consecutive years. He sold 1,425 vehicles in his best year and 13,001 cars during his career. That’s an average of six cars a day!
How did he manage?
He sent 12 cards to each of his prospects and clients every year. He created top-of-mind awareness by keeping in touch with them. Each card had the same hidden message – I like you! Towards the end of his career, he was sending out 13,000 cards a month.
He had to hire two assistants to write the cards for him because he sent his customers nearly 13,000 greeting cards a month, celebrating everything from Halloween to Groundhog Day. He created top-of-mind awareness by keeping in touch with them. Each card had the same hidden message, “I like you,” on it.
When Joe’s customers received a card in the mail every month, his customers considered him to be a part of their family. “The moment I sent my cards each month, the switchboard would blow up with calls for new business.” – Joe Girard. People lined up to meet Joe so that he could sell them cars. There would always be a queue in front of Joe’s dealership every Saturday morning.
Joe proved, without a doubt, that greeting cards sent with a heartfelt message inspire customer loyalty. It wasn’t the paper or colorful ink that sealed the deal. It was the man behind all of this who cared enough to recognize and honor his customers’ birthdays, anniversaries, and holidays. The simple act of sending greeting cards aroused a sense of loyalty in his customers, and when it came time to refer their friends and family to buy a car, it was always Joe they thought of first. The handwritten cards were Joe’s secret weapon of success, as they built a positive emotional connection that turned into endless referrals.
Joe’s Checklist
- Keep in touch with people regularly
- Send them thank-you notes
- Send them greeting cards
- Send them news & information that will be beneficial to them
- Send them free goodies
Send a Card on Me
Joe sent so many cards that he needed two assistants. I wanted that level of connection without the overhead.
That’s why I discovered a system that enables sending meaningful, personalized messages quickly and effortlessly. It captures the heart of what Joe did, but in a fraction of the time.
Want to see how easy it is to make someone’s day? I’d love to send your first card on me. Click here to try the system yourself and experience the difference.
Isn’t that worth a card to you? How do you show your appreciation and gratitude toward others?
Books by Joe
You can read the books that Joe wrote and get a clearer idea on how his life and systems work. His life was fascinating.
- How to Sell Anything to Anybody
- Joe Girard’s 13 Essential Rules of Selling: How to Be a Top Achiever and Lead a Great Life
- How to Sell Yourself
- Mastering Your Way to the Top
- How to Close Every Sale
His books were written in the 70s and 80s, but they still hold true to this day.
Make Today Amazing!
Bess Corriveau
PS. Drop me a note. I’d love to send you a card!
PSS. Some links may be affiliate links in this article. What does that mean to you? You pay the same price as if it wasn’t; I just get a little bit of commission to buy a cup of tea. 🍵🫖
